TATA SKY+ MOBILE ACCESS

Best Application for Mobile

Tata Sky is India’s leading DTH service provider. It uses technology to give subscribers maximum control of their shows, through the remote. Tata Sky+ then wanted to extend the user control to the mobile phone.

Tata Sky is India’s leading DTH service provider. Its sub-brand Tata Sky+ was the first to launch a Digital Video Recorder in India, which gives subscribers a chance to pause, record and rewind live TV. Each user has his/ her own set-top box, which can be controlled via the remote, thus allowing maximum personalisation. Tata Sky+ then extended user control to the Internet, where subscribers could log in with their unique ID and password, and control their recording feature. Post that, Tata Sky+ wanted to extend the user control to the mobile phone.

Given the movement towards personalization and the scale and scope of Tata Sky+ DTH, we decided to create a user-friendly app that allowed each user to control his/her own set-top box from the mobile phone.

We conceptualised a mobile application that allowed TataSky+ subscribers to control their television, even if they were not near it. Each user could connect to his/her set-top box through a mobile application, and remotely programme it to record desired show.

Users were required to sms ‘RR’ to shortvcode 56633. They then received instructions to download the app. Upon launching the app, each user had to log in with his/ her unique ID and password. The app then allowed them to scroll through channels, time slots and shows. The application also gave details on the plot-line for the chosen show. Users simply had to choose the show and it was recorded and saved into their set-top box.

The application was developed for all mobile devices, including the iPhone and the Blackberry.

In under 6 months, the app was downloaded over 28,000 times.